There are many ways mind maps can be customized including images and fonts and colors and size. Judicious use of these factors can produce a pretty mind map but not necessarily a compelling one.
Compelling mind maps present information effectively, promote creative thinking and the development of solutions, communicate well, and aid in memory.
There are many ways good design can be used so that effective and compelling mind maps result. Here is how I rate the importance of various features that can be customized in the most flexible mind mapping program — iMindMap. Click here to see my review of the most recent Version 11.