There are 5 basic choices, although more than 1 option could be executed simultaneously. For instance, one well-recognized American wanna-be POTUS would use options 1 and 2. One liberal blogger would combine Choice 5 (most important) with Choice 4.
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In the long run, Choice 5 will work best. Choice 4 eventually needs to be done no matter which other choices are made. Choices 1-3 are merely band-aids at best, and demagoguery during an election year in the worse case.