In the past I have blogged about my suggestion that Public Health students learn to use methods like mind maps and other visualizations to make health brochures and posters more informative and compelling to the public. Here I am going to show some examples.

The information in this post derives from very credible web sites. [As a note, much of the information about Alzheimer’s disease and “normal” or typical aging appears to be accurately derived from the public domain information put online by various departments of the US government.]

For each image, click to expand.

The American Medical Association has this very informative page on its web site.

I believe that the following mind map is better for explaining the information.

[I acknowledge the fact that various mind map “artists” can make this map more visually appealing and I see this as a first draft.]

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The Alzheimer’s Association has posted this professionally valid information on its web site designed in a way as to be compelling through its high density of high quality warnings.

The “problem” with this brochure is that it is “too dense” for me (and probably anyone else without a professional background in medicine) to be able to understand and remember the information. How about including this graphic as a third page (ideally as the ENTIRE page 2) in the brochure. I would bet that the outcomes from the  extra understandability and memory retention for this critical information would prove to far offset any additional printing costs.

[I acknowledge the fact that various mind map “artists” can make this map more visually appealing and I see this as a first draft.]

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