Coke does it. BMW does it. Lexus doe it on the Food Network cooking shows. Thousands of others do it. Product placements are now one of the highly profitable parts of modern movie and television film making.

Wouldn’t it be nice if the film studios “donated” some product placements in their movies and television shows to healthy behaviors like selecting a healthy diet or exercising after a hectic day of crime fighting to relax or drinking water. Heck, I would even give them a tax deduction for the minutes in the film “promoting” healthy behaviors.

Heck, even the villans could be healthy, or alternately die off because they eat too many hamburgers.

a HubaMap™ by g j huba phd